Department of Marketing

DFG-Workshop on Consumer Animosity

Sep 28, 2021

On Tuesday, September 21, a workshop of the DFG project on consumer animosity started in Kiel. For three days, the international research team worked on different work packages around the topic of consumer animosity and fake news. Besides the team from the Kiel University (Prof. Stefan Hoffmann, Dr. Wassili Lasarov, Ms. Tinka Krüger), Prof. Robert Mai, Prof. Olivier Trendel and Ms. Ipek Nibat from the Grenoble Ecole de Management as well as Prof. Dr. Thomas Niemand from the TU Clausthal participated in this workshop. Prof. Holger Görg (IfW Kiel) and Prof. Petra Riefler (University of Natural Resources and Life Sciences, Vienna) attended parts of the workshop virtually as our external partners. We thank everyone for the constructive discussions and productive days in Kiel!