Department of Marketing

MARKETING IMPULSE XXL on May, 25th 2021

Apr 23, 2021

The symposium "Marketing Impulse", which is organized annually by the Marketing Club Schleswig-Holstein with the participation of the Professorship for Marketing (Prof. Stefan Hoffmann), is being held this year for the first time as a supraregional event in the DMV North Region. All clubs of the northern region are involved: Rostock, Lübeck, Hamburg, Bremen, Weser-Ems, Hannover, Braunschweig, Göttingen, Harz, Münster-Osnabrück and Schleswig-Holstein. Doctoral students from six North German marketing chairs will present their current work. From the Chair of Marketing, Ms. Tinka Krüger will speak on the topic "Beyond rage. How country animosities influence consumer behavior". Prof. Hoffmann will moderate the event.

Date: Tue, 05/25/2021 at 5:30 p.m. via Zoom Conference.

Program and registration here.

Marketing Impulse XXL