Department of Marketing

Marketing Impulse XXL

May 26, 2021

Yesterday, the annual symposium "Marketing Impulse XXL" took place, which was organized by the Marketing Club Schleswig Holstein and the Department of Marketing of the Kiel University. All Marketing Clubs of the Northern Germany (Rostock, Lübeck, Hamburg, Bremen, Weser-Ems, Hannover, Braunschweig, Göttingen, Harz, Münster-Osnabrück and Schleswig-Holstein) were involved. Six young scientists presented their research work on interesting current marketing topics. The evaluation of the presentations by the jury and the audience led to the following results.

1st place: Nika Morafari - Service delivery through chatbots (Georg-August-Universität Göttingen, Prof. Dr. Maik Hammerschmidt)

2nd place: Tinka Krüger - Beyond Anger. How country animosities influence consumer behavior (Christian-Albrechts-Universität Kiel, Prof. Dr. Stefan Hoffmann)

3rd place: Michael Kandziora - The future of music use (Universität Hamburg, Prof. Dr. Michel Clement)

We would like to thank all participants for their excellent presentations and congratulate them on their prizes. In addition to the financial prizes, each participant will win a one-year membership in the respective host club.

Another thank you to all participants of the "Marketing Impulse XXL".We would be happy to welcome you again next time and wish you all the best until then.  


Marketing Impulse XXL