Department of Marketing

New Paper in HMD Praxis der Wirtschaftsinformatik

Feb 19, 2021

The paper “Paradoxes Datenschutzverhalten” by Wassili Lasarov and Stefan Hoffmann has been accepted by the Journal “HMD Praxis der Wirtschaftsinformatik” and will be published soon. The authors discuss the current state of literature on data privacy and consumer behavior. Furthermore, the authors develop a framework to stimulate future research on data privacy behavior. You can find a free download here.