Department of Marketing

Research seminar WS2020/21 - Registration from 21.10.2020

Oct 12, 2020

The Department of Marketing offers a research seminar on "Collaborative Consumption" in the winter semester 2020/21. The goal of the seminar is an intensive examination of different forms of collaborative consumption. The tasks include the introduction of current business models, the presentation of current scientific literature, the independent evaluation and interpretation of a provided data set with the help of multivariate analysis software and the development of marketing recommendations for the practice. The seminar starts on Monday, 2.11.2020. The event will be held digitally via zoom. The number of participants is limited to 28 students. Registration will be activated in OLAT on Wednesday, 21 October 2020 at 8:00 a.m.