Department of Marketing

Articles with Peer Review

Journal_01

 

 

 

 

 

  • Hüttel, A., Balderjahn, I., & Hoffmann, S. (2020). Welfare Beyond Consumption: The Benefits of Having Less. Ecological Economics, 176, (online first).
  • Hoffmann, N. C., Symmank, C., Mai, R., Rohm, T., Stok, M., & Hoffmann, S. (2020). Extrinsic Product Attributes in Consumers’ Food Decisions: Review and Network Analysis of the Marketing Literature, Journal of Marketing Management36, 888-915.
  • Hoffmann, N. C., Yin, J., & Hoffmann, S. (2020). Chain of Blame: A Multi-Country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains, Management International Review, 60, 247-286.
  • Karimova, G.-S., Hoffmann, N. C., Heidbrink, L., & Hoffmann, S. (2019). Virtue Ethics between East and West in Consumer Research: Review, Synthesis, and Directions for Future Research, Journal of Business Ethics165, 255-275.
  • Akbar, P., & Hoffmann, S. (2020). Creating Value in Product Service Systems through Sharing, Journal of Business Research, 121, 495-505.
  • Hoffmann, S., Mai, R., Lasarov, W., Krause, J., & Schmidt, U. (2019). Hungry Bellies Have No Ears: How and Why Fundamental Human Needs Inhibit Sustainable Consumption, Ecological Economics, 160, 96-104. 
  • Lasarov, W., & Hoffmann, S. (2019). Social Moral Licensing, Journal of Business Ethics, 165, 45-66. 
  • Lasarov, W., Mai, R., García de Frutos, N., Ortega Egea, J. M., & Hoffmann, S. (2019). Counter-arguing as Barriers to Environmentally Motivated Consumption Reduction: A Multi-Country Study, International Journal of Research in Marketing, 36(2), 281-305.
  • Orth, U., Hoffmann, S., & Nickel, K. (2019). Moral Decoupling Feels Good and Makes Buying Counterfeits Easy, Journal of Business Research, 98, 117-125.
  • Reimers, H., & Hoffmann, S. (2019). Transparent Price Labelling for Sustainable Products: A Boost for Consumers’ Willingness to Buy?, Marketing ZFP – Journal of Research and Management, 41(2), 21-36.
  • Krautz, C., & Hoffmann, S. (2019). Cross-cultural Application of a Practice-Oriented Acquiescence Measure, International Marketing Review, 6(3), 391-415.
  • Akbar, P., & Hoffmann, S. (2018). Under which Circumstances do Consumers Choose a Product Service System (PSS)? Consumer Benefits and Costs of Sharing in PSS, Journal of Cleaner Production, 301, 416-427.
  • Stok, F. M., Renner, B., Allan, J., Boeing, H., Ensenauer, R., Issanchou, S., Kiesswetter, E., Lien, N., Mazzocchi, M., Monsivais, P., Stelmach, M., Volkert, D., & Hoffmann, S. (2018). Dietary Behavior: An Interdisciplinary Conceptual Analysis and Taxonomy. Frontiers in Psychology, 9(1689), 1-12.
  • Hoffmann, S., Balderjahn, I., Seegebarth, B., Mai, R., & Peyer, M. (2018). Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity. Ecological Economics, 147, 167-178.
  • Mai, R., Hoffmann, S., Lasarov, W., & Buhs, A. (2017). Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors, Journal of Business Ethics, 158, 659-677.
  • Joerß, T., Akbar, P., Mai, R., & Hoffmann, S. (2017). Conceptualizing sustainability from a consumer perspective. A qualitative study in the food sector. uwf UmweltWirtschaftsForum, 25(1), 15-23.
  • Krautz, C., & Hoffmann, S. (2017). The Tenure-Based Customer Retention Model. A Cross-Cultural Validation, Journal of International Marketing, 25(3), 83-106.
  • Stok, F. M., Hoffmann, S., Volkert, D., Boeing, H., Ensenauer, R., Stelmach-Mardas, M., Kiesswetter, E., Weber, A., Rohm, H., Lien, N., Brug, J., Holdsworth, M., & Renner, B. (2017). The DONE framework: Creation, evaluation, and updating of an interdisciplinary, dynamic framework 2.0 of determinants of nutrition and eating, PLOS ONE, 12(2), 1-23.
  • Iskhakova, L., & Hoffmann, S. (2017). Alumni Loyalty. Systematic Literature Review, Journal of Nonprofit & Public Sector Marketing, 29(3), 274-316.
  • Mai, R., & Hoffmann, S. (2016). Indirect Ways to Foster Healthier Food Consumption Patterns: Health-Supportive Side Effects of Health-Unrelated Motives. Food Quality and Preference, 57, 54-68.
  • Symmank, C., Mai, R., Hoffmann, S., Stok, F. M., Renner, B., Lien, N., & Rohm, H. (2016). Predictors of Food Decision Making: A Systematic Interdisciplinary Mapping (SIM) Review, Appetite, 110, 25-35.
  • Görg, H., Hanley, A., Hoffmann, S., & Seric, A. (2016). When do multinational companies consider corporate social responsibility? A multi-country study in Sub-Saharan Africa, Business and Society Review, 122(2), 191-220.
  • Akbar, P., Mai, R., & Hoffmann, S. (2016). When Do Materialistic Consumers Join Commercial Sharing Systems, Journal of Business Research, 69(10), 4215-4224.
  • Iskhakova, L., Hilbert, A., & Hoffmann, S. (2016). An Integrative Model of Alumni Loyalty. An Empirical Validation among Graduates from German and Russian Universities, Journal of Nonprofit & Public Sector Marketing, 28(2), 129-163.
  • Karnal, N., Machiels, C. J., Orth, U. R., & Mai, R. (2016). Healthy by Design, But Only When in Focus: Communicating Non-verbal Health Cues Through Symbolic Meaning in Packaging, Food Quality and Preference, 52, 106-119. 
  • Hoffmann, S., & Lee, M. S. W. (2016). Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being, Journal of Consumer Affairs, 50(1), 3-17. 
  • Haberstroh, K., Orth, U., Hoffmann, S., & Brunk, B. (2016). Consumer Response to Unethical Corporate Behavior: A Re-examination and Extension of the Moral Decoupling Model, Journal of Business Ethics, 140(1), 161-173.
  • Hutter, K., Hoffmann, S., & Mai, R. (2015). Carrotmob. A Win/Win/Win-Approach to Creating Benefits for Consumers, Business, and Society at Large, Business & Society, 55(7), 1059-1077.
  • Krautz, C., Hoffmann, S., & Mai, R. (2014). Konsumentenanimosität: State of the Art und Entwicklung eines kontextsensitiven Erklärungsansatzes, Management Review Quarterly, 64(3), 125-155.
  • Mai, R., & Hoffmann, S. (2015). How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness. Journal of Public Policy & Marketing 34(1), 63-83.
  • Mai, R., Hoffmann, S., & Schmidt, D. (2014). Selektives Demarketing: wie werden Unternehmen unerwünschte Kunden wieder los? Die Betriebswirtschaft, 74(5), 305-330.
  • Mai, R., Hoffmann, S., Hoppert, K., Schwarz, P., & Rohm, H. (2014). The spirit is willing, but the flesh is weak: The moderating effect of implicit associations on healthy eating behaviors. Food Quality and Preference, 39(1), 62-72.
  • Mai, R., Zahn, S., Hoppert, K., Hoffmann, S., & Rohm, R. (2014). Tailoring Compensation Effects of Health-unrelated Food Properties, Appetite, 80, 143-153.
  • Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity, Journal of Interactive Marketing, 28(2), 101-116.
  • Hutter, K., & Hoffmann, S. (2014). Surprise, Surprise. Ambient Media as Promotion Tool for Retailers, Journal of Retailing, 90(1), 93-110.
  • Mai, R., & Hoffmann, S. (2014). Accents in Business Communication: An Integrative Model and Propositions for Future Research, Journal of Consumer Psychology, 24(1), 137-158.
  • Niemand, T., Hoffmann, S., & Mai, R. (2014). Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung, Marketing ZFP - Journal of Research and Management, 36(3), 187-202.
  • Schwarz, U., Hoffmann, S., & Hutter, K. (2015). Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads, Journal of Current Issues & Research in Advertising, 36(1), 70-87.
  • Hoppert, K., Mai, R., Zahn, S., Schwarz, P. E., Hoffmann, S., & Rohm, H. (2014). Is There a Fit in Cognitive and Sensory Evaluation of Yogurt? The Moderating Role of Nutrition Information, Food Quality and Preference, 31(1), 65-68.
  • Hoffmann, S., Mai, R., & Cristescu, A. (2013). Do Culture-Dependent Response Styles Distort Substantial Relationships?, International Business Review, 22(5), 814-827. 
  • Hoffmann, S. (2013). Are Boycott Motives Rationalizations?, Journal of Consumer Behaviour, 12(3), 214-222.
  • Hoffmann, S. (2014). Does National Culture Impact Consumer Boycott Prevalence? A Multi-Country Study, European Journal of International Management, 8(2), 141-159.
  • Hoffmann, S., & Schlicht, J. (2013). The Impact of Different Types of Concernment on the Consumption of Organic Food, International Journal of Consumer Studies, 37(6), 625-633.
  • Hoffmann, S. (2013). Home Country Bias in the Moral Obligation to Boycott Offshoring Companies, Journal of Marketing Theory and Practice, 21(4), 371-388.
  • Hutter, K., & Hoffmann, S. (2013). Carrotmob and Anti-consumption. Same Motives, but Different Willingness to Make Sacrificies? Journal of Macromarketing, 33(3), 217-231.
  • Hoffmann, S., Fischer, S., Schwarz, U., & Mai, R. (2013). State of the Art der Forschung zum Interkulturellen Konsumentenverhalten. Eine Analyse der Literatur von 2005 bis 2010, Journal für Betriebswirtschaft - Management Review Quarterly, 63(1), 121-135.
  • Hoppert, K., Zahn, S., Jänecke, L., Mai, R., Hoffmann, S., & Rohm, H. (2013). Consumer Acceptance of Regular and Reduced-sugar Yogurt Enriched with Different Types of Dietary Fiber, International Dairy Journal, 28(1), 1-7.
  • Hoppert, K., Mai, R., Zahn, S., Hoffmann, S., & Rohm, H. (2012). Integrating Sensory Evaluation in Adaptive Conjoint Analysis to Elaborate the Conflicting Influence of Intrinsic and Extrinsic Attributes on Food Choice, Appetite, 59(3), 949-965.
  • Mai, R., & Hoffmann, S. (2012). Taste Lovers vs. Nutrition Fact Seekers: How Health Consciousness and Self-Efficacy Determine the Way Consumers Choose Food Products, Journal of Consumer Behaviour, 11(4), 316-328.
  • Hoffmann, S., & Hutter, K. (2012). Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research, Journal of Consumer Policy, 35(2), 215-236.
  • Müller, S., Hoffmann, S., Schwarz, U., & Gelbrich, K. (2012). The Effectiveness of Humor in Cross-Cultural Advertising, Journal of Euromarketing, 20, 7-20.
  • Hoffmann, S., Liebermann, S., & Schwarz, U. (2012). Ads for Mature Consumers: The Importance of Addressing the Changing Self-view between the Age Groups 50+ and 60+, Journal of Promotion Management, 18(1), 60-82.
  • Mai, R. (2011). Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art, Journal für Betriebswirtschaft, 61(2), 91-121.
  • Hutter, K., & Hoffmann, S. (2011). Guerrilla Marketing. The Nature of the Concept and Propositions for Further Research, Asian Journal of Marketing, 5(2), 39-54.
  • Hutter, K., & Hoffmann, S. (2011). Guerilla Marketing - eine nüchterne Betrachtung einer viel disktutierten Webeform, der markt - International Journal of Marketing, 50(2), 121-135.
  • Mai, R., & Hoffmann, S. (2011). Four Positive Effects of a Salesperson’s Regional Dialect in Personal Selling, Journal of Service Research, 14(4), 423-437.
  • Mai, R., & Hintermeier, J. (2011). Regionaler Dialekt in kommerziellen Interaktionen: Vorteil oder Nachteil für Mitarbeiter mit direktem Kundenkontakt? der markt - International Journal of Marketing, 50(4), 219-232.
  • Hoffmann, S. (2011). Anti-Consumption as a Means of Saving Jobs, European Journal of Marketing, 45(11/12), 1702-1714. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012).
  • Hoffmann, S., Mai, R., & Smirnova, M. (2011). Development and Validation of a Cross-nationally Stable Scale of Consumer Animosity, Journal of Marketing Theory & Practice, 19(2), 235-252. 
  • Hoffmann, S., Schwarz, U., & Müller, S. (2011). The Ambivalent Effects of Website Complexity, International Journal of Internet Marketing and Advertising, 6(4), 413-433.
  • Mai, R., Hoffmann, S., Helmert, J. R., Velichkovsky, B. M., Zahn, S., Jaros, D., Schwarz, P. E. H., & Rohm, H. (2011). Implicit Food Associations as Hurdles for Healthy Nutrition: The Necessity of Further Research, British Journal of Diabetes and Vascular Disease, 11(4), 182-186.
  • Hoffmann, S., & Soyez, K. (2010). A Cognitive Model to Predict Domain-specific Consumer Innovativeness, Journal of Business Research, 63(7), 778-785.
  • Mai, R., & Hoffmann, S. (2010). Die Wirkung von Akzent und Dialekt in der internen und externen Kommunikation: Stand der betriebswirtschaftlich orientierten Forschung und Forschungsdirektiven, Journal für Betriebswirtschaft, 60(4), 241-268.
  • Müller, S., & Hoffmann, S. (2010). Internationale Markennamen: Die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien, der markt - International Journal of Marketing, 49(1), 43-51.
  • Hoffmann, S., & Müller, S. (2009). Consumer Boycotts Due to Factory Relocation, Journal of Business Research, 62(2), 239-247.
  • Mai, R., Hoffmann, S., & Müller, S. (2009). Die asymmetrische Wirkung eines Akzents in der Werbung, Marketing - Zeitschrift für Forschung & Praxis, 31(4), 255-265.
  • Schwarz, U., & Hoffmann, S. (2009). Wer lacht über humorvolle Werbung? Der Einfluss von Kultur und Geschlecht, transfer - Werbeforschung & Praxis, 55(2), 19-30.
  • Soyez, K., Hoffmann, S., Wünschmann, S., & Gelbrich, K. (2009). Pro-environmental Value Orientation across Cultures. Development of a German and Russian Scale, Social Psychology, 40(4), 222-233.
  • Hoffmann, S., & Müller, S. (2008). Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 60(3), 570-600.
  • Liebermann, S., & Hoffmann, S. (2008). The Impact of Practical Relevance on Training Transfer. Evidence from a Service Quality Training Program for German Bank Clerks, International Journal of Training and Development, 12(2), 74-86.
  • Hoffmann, S., & Müller, S. (2007). Externes Wissensmanagement zur Steigerung der Effizienz von Entsendungen von KMU, Zeitschrift für Betriebswirtschaft, 76(6), 99-123.

 

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