Department of Marketing

Edited Books and Special Issues

Buecher03

  • Lee, M. S. W., & Hoffmann, S. (2016) (eds.). Anti-Consumption and Consumer Wellbeing, Special Issue in Journal of Consumer Affairs, 50(1), 18-47.
  • Lee, M. S. W., & Hoffmann, S. (2014) (eds.). Anti-Consumption and Consumer Wellbeing: ICAR Proceedings, Vol. 5, New Zealand: Auckland.
  • Hoffmann, S., Mai, R., & Schwarz, U. (2013). Marketing for a Healthier World. Emerging Topics in Health Marketing, Special Issue in International Journal of Marketing, 52(1). 
  • Hoffmann, S., Schwarz, U., & Mai, R. (2012). Angewandtes Gesundheitsmarketing. Springer Gabler.
  • Hoffmann, S., & Müller, S. (2010). Gesundheitsmarketing: Gesundheitspsychologie und Prävention. Hans Huber.