Programme

Temporary timetable of the ICAR 2014

The conference will be hold at the 'Zentrum für Molekulare Biowissenschaften' (called AMÖBE,4 th floor). You will find this center at the following adress: Am Botanischen Garten 11, 24118 Kiel:

AMÖBE

The conference will be structured as follows:

Time	Friday, 4th July
8:30	Registration desk open
9:00-9:30	Brief Welcoming speech from organisers at the Botanic garden
	Keynote
9:30	The ethics of sustainable consumption Konrad Ott

	International nature of ICAR
9:55	History of Boycott Movements in Germany Martin Gerth
10:20	The Multi-facets of Sustainable Consumption, Anti-consumption, Emotional Brand Attachment and Consumer Well-being: The Case of the Egyptian Food Industry Yosra Shaban Mohamed Ahmed, Noha El-Bassiouny
10:45-11:15	Break

	Tension between resistance and resisting the resistance
11:15	Applying Rhetorical Analysis to Investigating Counter-Ideological Resistance to Environmentalism Clinton Amos, Nancy Spears, Iryna Pentina
11:40	The Curious Case of Innovators who Simultaneously Resist Giving up Paper Bills Joanne E.McNeish
12:05	Navigatig Between Folk Models of Consumer Wellbeing: The Nutella Palm Oil Case Bernard Cova, Simona D'Antone
12:30-1-30	Lunch

	Lifestyles
1:30	The Informational and Psychological Challenges of Converting to a Frugal Life Cäzilia Loibl, Anastasia Snyder, Travis Mounain
1:55	Motivations, Values, and Feelings behind Resistance to Consumption and Veganism Isabela Perez Campos Moreira, Claudia Rosa Acevedo
2:20	Shelving the Clothed-Body Mythology: A Study on Social Nudism and Material Absence Helene Cherrier
2:45-3:15	Break

	Thinking differently
3:10	Education for Sustainable (Non-)Consumption through Mindfulness Training Laura Sophie Stanszus
3:35	Creative Consumption Paul Shrivastava, Andrea Kim

	Keynote
4:00	Living by the Principle of Sharing Raphael Fellmer

Evening	Participants are invited to a Boat trip

	Saturday, 5th July

	Financial and personal well-being
9:00	Consumer resistance to improve well-being: Non-smokers perspective Ilaisaane M.E. Fifita, Karen V. Fernandez
9:25	Quantifying Anti-Consumption of Private Labels and National Brands: Impact of Poor Test Ratings on Consumer Behavior Hans Christian Jansen, Benedikt Christoph Teller, Rainer Olbrich
9:50	The Sustainable Roots of Anti-Consumption Lifestyles and their Impacts on Consumers' Financial Well-Being Mathias Peyer, Barbara Seegebarth, Ingo Balderjahn
10:15-10:45	Break

	Culture jamming and subversive behaviours
10:45	Product Piracy – A Meta-analyst View on Justifications to Pirate Software, Music, and Movies Thomas Niemand, Robert Kramer
11:10	You, Me, and My Ignominy: Anti-Tabacco Discourse and Jammed Culture Jamming Timothy Dewhirst, Robert Kozinets
11:35	The Co-Production of Protest: The Pivotal Role of Webzines in the Framing of an Advertising Counter-Campaign Philippe Odou, Graham Roberts
12:00-1:00	Lunch

	Political issues
1:00	Living Discourse: Anti-Consumption as a Way of Life Katherine Casey, Maria Lichrou
1:25	Understanding the Differences of Political Consumerism between Northern, Southern and Eastern Europe Olga Shaleeva
1:50	The Role of Foreign Country Images and Risk Perceptions in Country-Based Reluctance to Buy Nieves Garcia de Frutos, José Manuel Ortega Egea
2:15-2:45	Break

	Commentary on Society
2:45	Sharing Payam Akbar, Stefan Hoffmann
3:10	Food, Anti-Consumption, and Consumer Wellbeing: A Consumption Chronology of a Love/Hate Relationship Joshua D. Dorsey
3:35	Of celebrity materialistic-orientations, values and well-being: A media-text analysis Renu Emile

Further information about the Boat trip

As Auckland is known as City of Sails, and Kiel is called Sailing City, we obviously would feel ashamed to deprive our guests of enjoying the beautiful German seaside!

Hence, in the evening of Friday, 4th July, the participants of the conference are invited to do a boat trip on the Firth of Kiel together. We have chartered a sailing ship, the ZUIDERZEE, from which you have a spectacular view on Kiel and its beautiful environment full of beaches and little havens. The refreshing breeze, informal conversations, served drinks and snacks will be a pleasent and restful conclusion of the day.

The boat will put out to sea from Kiel Holtenau, Tiessenkai. For getting there, we suggest the two following possibilites:

1. For reaching the pier directly from the location of the conference, click here for the route. (Google Maps)

2. If you wish to do a stopover at your accomodation to lay down or refresh yourself before starting the trip, for those guests, who stay at one of our proposed hotels, a shuttle service will be arranged that picks you (and your family) up and takes you to the pier.

Christian-Albrechts-Universität zu Kiel

Faculty of Business, Economics and Social Sciences

Institute of Business Administration

Chair of Marketing

Programme

Temporary timetable of the ICAR 2014

Further information about the Boat trip