Chair of Marketing

Best Paper, ANZMAC 2013

Dec 10, 2013

The article  'The Effect of Complexity Intensity and Complexity Quality of Websites', written by Robert Mai and Stefan Hoffmann in collaboration with Uta Schwarz, Thomas Niemand and Jana Seidel (TU Dresden), has been awarded as Best Paper in Track Digital Marketing & Social Media at the ANZMAC 2013, the annual Conference of the Australian & New Zealand Marketing Academy.

Click here to find the article.