Chair of Marketing

Articles in english journals with peer review

Journal_01

 

If you have problems accessing these publications, please contact marketing@bwl.uni-kiel.de

 

  • Krautz, C.; Hoffmann, S. (2017). The Tenure-Based Customer Retention Model. A Cross-Cultural Validation. Journal of International Marketing. (forthcoming).
  • Stok, F. M:; Hoffmann, S.; Volkert, D.; Boeing, H.; Ensenauer, R.; Stelmach-Mardas, M.; Kiesswetter, E.; Weber, A.; Rohm, H.; Lien, N.; Brug, J.; Holdsworth, M.; Renner, B. (2017). The DONE framework: Creation, evaluation, and updating of an interdisciplinary, dynamic framework 2.0 of determinants of nutrition and eating, PLOS ONE (forthcoming).
    Full Paper via Plos.org
  • Iskhakova, L; Hoffmann, S. (2017). Alumni Loyalty. Systematic Literature Review. Journal of Nonprofit & Public Sector Marketing (forthcoming).
  • Mai, R.; Hoffmann, S. (2016). Indirect Ways to Foster Healthier Food Consumption Patterns: Health-Supportive Side Effects of Health-Unrelated Motives. Food Quality and Preference (forthcoming).
  • Symmank, C.; Mai, R.; Hoffmann, S.; Stok, F. M.; Renner, B.; Lien, N.; Rohm, H. (2016). Predictors of Food Decision Making: A Systematic Interdisciplinary Mapping (SIM) Review. Appetite (forthcoming).
  • Akbar, P.; Mai, R.; Hoffmann, S. (2016). When Do Materialistic Consumers Join Commercial Sharing Systems. Journal of Business Research (forthcoming) 
    Full Paper via Sciencedirect.com
  • Iskhakova, L., Hilbert, A., & Hoffmann, S. (2016). An Integrative Model of Alumni Loyalty. An Empirical Validation among Graduates from German and Russian Universities. Journal of Nonprofit & Public Sector Marketing 28(2), 129-163.
    Full Paper via Tandfonline.com
  • Karnal, N., Machiels, C. J., Orth, U. R., & Mai, R. (2016). Healthy by Design, But Only When in Focus: Communicating Non-verbal Health Cues Through Symbolic Meaning in Packaging. Food Quality and Preference, 52, 106-119. 
    Full Paper via Sciencedirect.com
  • Hoffmann, S.; Lee, M. S. W. (2016). Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being. Journal of Consumer Affairs, 50 (1), 3–17. 
    Full Paper via Ebscohost.com
  • Haberstroh, K.; Orth, U.; Hoffmann, S.; Brunk, B. (2016). Consumer Response to Unethical Corporate Behavior: A Re-examination and Extension of the Moral Decoupling Model. Journal of Business Ethics. (forthcoming).
    Full Paper via Springer.com
  • Hutter, K.; Hoffmann, S.; Mai, R. (2015). Carrotmob. A Win/Win/Win-Approach to Creating Benefits for Consumers, Business, and Society at Large. Business & Society. 
    Abstract
    Full Paper (.pdf)
  • Mai, R.; Hoffmann, S. (2015). How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness. Journal of Public Policy & Marketing.
    Full Paper via Ebscohost.com
  • Mai, R.; Hoffmann, S.; Hoppert, K.; Schwarz, P.; Rohm, H. (2014). The spirit is willing, but the flesh is weak: The moderating effect of implicit associations on healthy eating behaviors. Food Quality and Preference, 39(1), 62-72.
    Abstract
    Full Paper via Sciencedirect.com
  • Mai, R.; Zahn, S.; Hoppert, K.; Hoffmann, S.; Rohm, R. (2014). Tailoring Compensation Effects of Health-unrelated Food Properties, Appetite, 80, 143-153.
    Abstract
    Full Paper via Sciencedirect.com
  • Mai, R.; Hoffmann, S.; Schwarz, U.; Niemand, T.; Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity. Journal of Interactive Marketing, 28 (2), 101-116.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2014). Surprise, Surprise. Ambient Media as Promotion Tool for Retailers, Journal of Retailing, 90 (1), 93-110.
    Abstract
    Full Paper via Ebscohost.com
  • Mai, R.; Hoffmann, S. (2014). Accents in Business Communication: An Integrative Model and Propositions for Future Research, Journal of Consumer Psychology, 24 (1), 137-158.
    Abstract
    Full Paper via Ebscohost.com
  • Schwarz, U.; Hoffmann, S.; Hutter, K.. Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads, Journal of Current Issues & Research in Advertising, 36(1), 70-87.
    Abstract
    Full Paper via Ebscohost.com
  • Hoppert, K.; Mai, R.; Zahn, S.; Schwarz, P. E.; Hoffmann, S.; Rohm, H. (2014). Is There a Fit in Cognitive and Sensory Evaluation of Yogurt? The Moderating Role of Nutrition Information, Food Quality and Preference, 31 (1), 65-68.
    Abstract
    Full Paper via Sciencedirect.com
  • Hoffmann, S.; Mai, R.; Cristescu, A. (2013). Do Culture-Dependent Response Styles Distort Substantial Relationships?, International Business Review, 22 (5), 814-827. 
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2013). Are Boycott Motives Rationalizations?, Journal of Consumer Behaviour, 12 (3), 214-222.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2014). Does National Culture Impact Consumer Boycott Prevalence? A Multi-Country Study, European Journal of International Management, 8(2), 141-159.
    Abstract
  • Hoffmann, S.; Schlicht, J. (2013) The Impact of Different Types of Concernment on the Consumption of Organic Food, International Journal of Consumer Studies, 37 (6), 625-633.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2013). Home Country Bias in the Moral Obligation to Boycott Offshoring Companies, Journal of Marketing Theory and Practice, 21 (4), 371-388.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2013). Carrotmob and Anti-consumption. Same Motives, but Different Willingness to Make Sacrificies? Journal of Macromarketing, 33 (3), 217-231.
    Abstract
    Full Paper via Ebscohost.com
  • Hoppert, K.; Zahn, S.; Jänecke, L.; Mai, R.; Hoffmann, S.; Rohm, H. (2013). Consumer Acceptance of Regular and Reduced-sugar Yogurt Enriched with Different Types of Dietary Fiber, International Dairy Journal, 28 (1), 1-7.
    Abstract
    Full Paper via Sciencedirect.com
  • Hoppert, K.; Mai, R.; Zahn, S.; Hoffmann, S.; Rohm, H. (2012). Integrating Sensory Evaluation in Adaptive Conjoint Analysis to Elaborate the Conflicting Influence of Intrinsic and Extrinsic Attributes on Food Choice, Appetite, 59 (3), 949-965.
    Abstract
    Full Paper via Sciencedirect.com
  • Mai, R.; Hoffmann, S. (2012). Taste Lovers vs. Nutrition Fact Seekers: How Health Consciousness and Self-Efficacy Determine the Way Consumers Choose Food Products, Journal of Consumer Behaviour, 11 (4), 316-328.
    Abstract
    Full Paper (.pdf)
  • Hoffmann, S.; Hutter, K. (2012). Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research, Journal of Consumer Policy, 35 (2), 215-236.
    Abstract
    Full Paper via Ebscohost.com
  • Müller, S.; Hoffmann, S.; Schwarz, U.; Gelbrich, K. (2012). The Effectiveness of Humor in Cross-Cultural Advertising, Journal of Euromarketing, 20 (1/2).
    Abstract
  • Hoffmann, S.; Liebermann, S.; Schwarz, U. (2012). Ads for Mature Consumers: The Importance of Addressing the Changing Self-view between the Age Groups 50+ and 60+, Journal of Promotion Management, 18 (1), 60-82.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2011). Guerrilla Marketing. The Nature of the Concept and Propositions for Further Research, Asian Journal of Marketing, 5 (2), 39-54.
    Abstract
    Full paper via Springer.com
  • Mai, R.; Hoffmann, S. (2011). Four Positive Effects of a Salesperson’s Regional Dialect in Personal Selling, Journal of Service Research, 14 (4), 423-437.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2011). Anti-Consumption as a Means of Saving Jobs, European Journal of Marketing, 45 (11/12), 1702-1714. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012).
    Abstract
    Full Paper (.pdf)
  • Hoffmann, S.; Mai, R.; Smirnova, M. (2011). Development and Validation of a Cross-nationally Stable Scale of Consumer Animosity, Journal of Marketing Theory & Practice, 19 (2), 235-252. 
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S.; Schwarz, U.; Müller, S. (2011). The Ambivalent Effects of Website Complexity, International Journal of Internet Marketing and Advertising, 6 (4), 413-433.
    Abstract
  • Mai, R.; Hoffmann, S.; Helmert, J. R.; Velichkovsky, B. M.; Zahn, S.; Jaros, D.; Schwarz, P. E. H.; Rohm, H. (2011). Implicit Food Associations as Hurdles for Healthy Nutrition: The Necessity of Further Research, British Journal of Diabetes and Vascular Disease, 11 (4), 182-186.
    Abstract
  • Hoffmann, S.; Soyez, K. (2010). A Cognitive Model to Predict Domain-specific Consumer Innovativeness, Journal of Business Research, 63 (7), 778-785.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S.; Müller, S. (2009). Consumer Boycotts Due to Factory Relocation, Journal of Business Research, 62 (2), 239-247.
    Abstract
    Full Paper via Ebscohost.com
  • Soyez, K.; Hoffmann, S.; Wünschmann, S.; Gelbrich, K. (2009). Pro-environmental Value Orientation across Cultures. Development of a German and Russian Scale, Social Psychology, 40 (4), 222-233.
    Abstract
    Full Paper (.pdf)
  • Liebermann, S.; Hoffmann, S. (2008). The Impact of Practical Relevance on Training Transfer. Evidence from a Service Quality Training Program for German Bank Clerks, International Journal of Training and Development, 12 (2), 74-86.
    Abstract
    Full Paper via Ebscohost.com