Chair of Marketing

Edited books and special issues


  • Lee, M. S. W.; Hoffmann, S. (2016) (eds.). Anti-Consumption and Consumer Wellbeing, Special Issue in Journal of Consumer Affairs, 50 (1).
    Full Paper via
  • Lee, M. S. W.; Hoffmann, S. (2014) (eds.). Anti-Consumption and Consumer Wellbeing: ICAR Proceedings, Vol. 5, New Zealand: Auckland.
  • Hoffmann, S.; Mai, R.; Schwarz, U. (2013). Marketing for a Healthier World. Emerging Topics in Health Marketing, Special Issue in International Journal of Marketing, 52 (1). 
  • Hoffmann, S.; Schwarz, U.; Mai, R. (2012). Angewandtes Gesundheitsmarketing, Wiesbaden: Springer Gabler.
    Details via
  • Hoffmann, S.; Müller, S. (2010). Gesundheitsmarketing: Gesundheitspsychologie und Prävention, Bern: Hans Huber.
    Details via