Chair of Marketing

Externes Wissensmanagement zur Steigerung der Effizienz von Entsendungen von KMU

Zeitschrift für BetriebswirtschaftRestricted human resources as well as a lack of international experience inhibit the internationalization of SME. This article discusses theoretically and empirically how interfirm knowledge management can support SME in developing cross-cultural competencies and reducing psychic distance to foreign markets. Based on the responses of 396 German SME, we investigate problems occurred during foreign deployments, information needed to prepare expatriates, and preferred sources of information. The analysis takes into account different market entry strategies as well as other contingency variables of the internationalization. Practical implications are derived and illustrated by the development of the internet portal iXpatriate.

Hoffmann, S.; Müller, S. (2007). Externes Wissensmanagement zur Steigerung der Effizienz von Entsendungen von KMU, Zeitschrift für Betriebswirtschaft, 76 (6), 99-123.