Chair of Marketing

What are the questions the department is dealing with?

We explore innovative forms of communication and analyze the effectiveness of diverse elements of a message. Our special attention lies on the following questions:

  • Humor and absurdity in advertising:
    e.g., is it possible to increase ad appeal by using humor or absurdity?
  • Guerrilla marketing:
    e.g. how can companies gain consumers’ attention with a comparatively low input?
  • Website complexity:
    e.g., what are the variables that determine whether a website should be designed simply (and therefore easy to handle) or complex (and therefore more interesting)?
  • Best Ager:
    e.g., what kind of challenges for advertising arise from the demographic change?