Chair of Marketing

Are there current projects concerning this topic?

  • Prof. Dr. Stefan Hoffmann, Dr. Robert Mai and Dr. Uta Schwarz published a special edition on Health Marketing in the International Journal of Marketing (2013, Vol. 13, No. 1). For more information about the special edition click...
  • Member of the Europe-wide research initiative JPI “Joint Programming Initiative – A Healthier Diet for a Healthier Life” – DEDIPAC „Determinants of Diet and Physical Activity”
  • Joint research project „Innovative strategies to overcome implicit product-based and personality-based obstacles to consume healthy food.” The project is funded by the Federal Ministry of Education and Research (BMBF, from 2010 to 2013). The project integrated expertise from different fields, namely Prof. Dr. Harald Rohm (food technology), Prof. Dr. Peter E. H. Schwarz (diabetes and prevention) and Prof. Dr. M. Velichkovsky (engineering technology).