Chair of Marketing

Short CV

Nils Christian Hoffmann, M.Sc., has been working as a research assistant and doctoral candidate at the Department of Marketing at the University of Kiel since October 2016. He finished his Master studies in Business Administration with focus on marketing and innovation management in June 2016 at the Christian-Albrechts-University of Kiel. Prior to his work at the Department of Marketing, Nils Christian Hoffmann worked as a student assistant at both the Kiel Institute for the World Economy and the Christian-Albrechts-University of Kiel.

His research foci and interests lie in the fields of intercultural marketing, consumer ethics and consumer psychology. Nils Christian Hoffmann is part of the newly established ScienceCampus Kiel Centre for Globalization of the Leibniz Association.

 

Conference Presentations and Proceedings

Hoffmann, N. C.; Karimova, G.-S.; Heidbrink, L.; Hoffmann, S.. (2018). Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research, paper will be presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, paper will be presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

 

Research Grants and Participation in Funded Research Projects

WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 5.288 €

Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 4.759 €

 

Honours and Awards

Outstanding Teaching Award, BMBF PerLe-Fonds, 2017